Google comes home to India
The devices are priced at Rs 9,999 ($154), and Rs 4,499 ($69), respectively, and Google confirmed that they are available for purchase online via Flipkart and offline through over 750 retailer stores, including Reliance Digital, Croma and Bajaj Electronics. Follow Spotlife Asia for the latest updates.
The Google smart speakers don’t cater to India’s multitude of local languages at this point, but the U.S. company said that they do understand “distinctly” India voices and “will respond to you with uniquely Indian contexts,” such as answering questions about local sport, cooking or TV shows.
For a limited time, Google is incentivizing early customers who will get six months of Google Play
Google Home and Home Mini were first announced at Google I/O in 2016. The company said recently that it has sold “tens of millions” of speakers, with more than seven million sales between October 2017 and January 18. Also read: Battle of the Home Virtual Assistants.
Still, it’s been a long time coming to India, which has allowed others to get into the market first. Amazon, which is pouring considerable resources into its India-based business to battle Flipkart, brought its rival Echo smart devices to India last October.