McDosa for Breakfast at McDonalds?

Fast-food giant McDonald’s will soon be adding Masala Dosa Burgers with Molaga Podi Sauce and Anda Bhurji as part of its famous breakfast menu, which until now was largely limited to vegetarian and egg cheese McMuffin, waffles, and hash brown.  A Masala Dosa is a staple of south Indian cuisine. It’s a thin pancake of fermented rice and lentils, traditionally served with spiced potatoes.

To be launched in Mumbai shortly, the world’s largest fast-food company said the desi breakfast menu is aimed at increasing footfall by making the fare healthier. McDonald’s said the new additions would be grilled instead of fried.

The expanded menu will be available at 44 McDonald’s outlets in Mumbai from January 13. Priced between Rs 30 and Rs 135, McDonald’s will also serve breakfast through McDelivery and takeaway kiosks. The company said the menu will be gradually introduced across India.

“Breakfast convenience on the go will increase as more people enter the segment. As a western quick service restaurant, we are going to grow the Indian breakfast market dramatically,” said – Amit Jatia, vice-chairman of Westlife Development, which runs over 240 McDonald’s restaurants India.

However, this isn’t the first Indianisation of McDonald’s menu. The company added its now iconic McAloo Tikki Burger in 1997, and later added Paneer Burgers and Wraps.

Indians reacted to the news with a mix of joy and derision. “Masala + Dosa + McDonald’s + Burger. WHAT’S NOT TO LOVE?!” wrote one Twitter user. “Masala Dosa Burger? I’m not lovin it,” said another, paraphrasing McDonald’s popular slogan.