SRK’s ‘KKR’ -Most Valuable

The Kolkata Kinght Riders cricket team from the IPL which is owned in part by Bollywood superstars Shah Ruck Khan and Juhi Chawla has been branded as the most valuable brand.  

According to American Appraisal, a global valuation firm, the teams brand value is at $86 Million.  The teams performance along with promotional activities, merchandising and social media presence played a huge factor in its valuation.

“We included a number of factors while valuing the brands,…We looked at the managements, the level of transparency and governance and even the extent of fan engagement though social media.” said Kapil Bellubi, vice president of American Appraisal in India.