Imran Khan & Mandira Bedi at #Sharetheload Event
Bollywood Actors Imran Khan and Mandira Bedi promotes a product launch/promotion event over the weekend. 
The Ariel and Whrilpool Promotion event ‘Share the Load’ had a launch of its new customised ‘His & Her’ pack along with a ‘Do-It-Yourself Laundry Manual for Men’, and the ‘Men and Women’ wash care label.
This movement to drive equality in all Indian household, was initiate by Ariel India, partnered with Whirlpool gets over 1.3 million men have pledged to #ShareTheLoad.
Imran and Mandira are not the only celebrities that support this movement but a whole army of stars are involved including Shilpa Shetty, Malaika Arora Khan, Arbaaz Khan, Boman Irani, Amala Paul, Neha Dhupia, Sania Mirza, as well as Shoppers Stop, Indian Premier League (IPL) cricket team Rajasthan Royals, designer Masaba Gupta, and American Crew and many others.
It’s sure to a breakthrough movement that will set an equality trend all over India. After all, happy home is the one where both husband and wife share an equal relationship and nothing better to start other laundry, which is one of the easiest task for men to attempt and bring a change in every household.
