Top 5 Women’s Swimwear Trends this Summer 

Swimwear changes and stays the same each season, as it follows current trends within the media and fashion industry. Below are five emerging trends this season that can help you build your swimwear wardrobe to help you become your most fashionable self! 

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#1 Straps 

Although most swimwear suits have straps for support and security, new trends display excessive straps as a fashion statement. The new swimwear pieces incorporate extra-long straps that are used to wrap around the customer’s waist. This is to give a slimming illusion to viewers, but also gives the bathing suit more character. It turns a simple one-color bikini into an intricate and complex piece. Longer straps also serve a purpose in securing the swimsuit around the torso, creating minimal incidences for slips and mishaps.  

#2 Floral Print 

Floral print is a staple print in a spring wardrobe that enhances the consumer’s personality. With brighter colors and dainty prints, floral is a top seller in both swimwear and ready-to-wear spring items. It resembles creativity and is the perfect print to be unique amongst the crowd. Luckily with floral print, there are always plenty of variations in the flowers themselves and the matching colors. So there will always be a unique piece for you and your fashion taste. This is the perfect print for tropical vacations throughout the year and can be used for swimsuits of all ages, genders, and sizes!  

#3 Full Matching Sets 

Matching sets of various colors and prints have always been a fan favorite for plenty of spring/summer seasons. But, with linen and crocheted cover ups becoming a trend throughout the warmer seasons, we will see those incorporated into bathing suit designs. So expect cover ups to come with swimsuits that match in color or print. They are perfect for traveling to the beach or hanging out right after a swim. Skirt and dress cover ups can also be used as an outfit themselves, therefore making it easier to go straight to dinner after the beach! 

#4 Ruched Bandeau Halters 

The Y2K aesthetic is coming back stronger each season, as it becomes incorporated into modern trends differently each time. The ruched bandeau halter bikini top was a staple piece that many trend goers are now looking to recreate into a new 2023 twist. The tops each have a thin halter strap and usually incorporate a small peep hole in the center front, although styles may vary. Most of the time these come in solid colors, but variations are sold everywhere to accommodate your style! With the new The Little Mermaid movie starring Halle Bailey out now in theaters, many fashion forward consumers are taking inspiration from her mermaid shell top which is similar to the ruched bandeau halter tops!  

#5 Metallic 

Every season new trends come and go, but consumers are looking for something even more exciting to spice up their summer closet. Therefore, metallic and shiny swimwear is the new classic black bikini set. This trend is more retro as it incorporates bright colors and many cutouts along with the metallic look. This style will definitely make you stand out amongst others during the summer. Since metallic is a very reflective material, it will result in your skin glowing brighter in the sun. But luckily, it will most likely give you a tan faster since the light will reflect from the suit to your body. You’ll definitely need extra sunscreen for this one!